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Lotta Lyrå

President and CEO
Södra
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Lotta Lyrå is President and CEO of the Södra Group, one of Sweden’s largest forest product companies. It produces a range of products from the sustainably-managed forests of its members in southern Sweden, including pulp for paper and textiles, sawn timber, green energy and bioproducts. Lotta was formerly CEO and President of the Swedish retailer Clas Ohlson and before that, she held various senior managerial positions within IKEA, most recently as Development and Expansion Manager. She holds an MBA in Finance & Economics from the Stockholm School of Economics and is a former Board Member of Swedish groups SCA, MatHem.se and Svensk Handel. Married to a forester, she is a passionate believer in sustainably-managed family forestry and its potential to play a key role in the transition to a circular economy.